Welcome to the fascinating world of artificial intelligence! In the digital age we find ourselves in, artificial intelligence (AI) has become a key player driving business transformation. From process automation to machine-assisted decision making, AI is revolutionizing the way organizations operate, innovate, and connect with their customers.
Prepare to embark on a journey where technology and business come together to create a smarter, more agile and more competitive future.
What is Artificial Intelligence?
It is a complex concept, difficult to define, according to the Government of Spain in collaboration with the European Commission, they have defined Artificial Intelligence as:
“Software (and possibly also hardware) systems designed by humans that, faced with a complex objective, act in the physical or digital dimension:
- Sensing your environment, through the acquisition and interpretation of structured or unstructured data.
- Reasoning about knowledge, processing the information derived from this data and deciding the best actions to achieve the given objective.”
It seems to be a somewhat abstract and complex definition, right?
Artificial Intelligence can also be considered as a combination of algorithms whose purpose is the development of machines that have the same capabilities as human beings.
From both definitions, we can conclude that there are two types of Artificial Intelligence (an interpretation maintained by the European Commission):
- Software : For example, virtual assistants ( chatbots ), recognition systems…
- Integrated artificial intelligence : Development of robots, autonomous vehicles and even the so-called Internet of Things (among others).
Given the interest, what would Artificial Intelligence itself respond to this?
Well, ChatGPT considers Artificial Intelligence to be: “ the ability of a machine or computer program to perform tasks that normally require human intelligence. These tasks include learning, reasoning, visual perception, speech recognition, decision making, and language translation, among others .”
What is Artificial Intelligence for?
In the business world, Artificial Intelligence allows companies to improve their performance and productivity by automating processes or tasks that were previously carried out by humans.
It can also be used for data interpretation , which brings a series of business advantages, increasing your clientele and “ filtering ” your target audience.
How should Artificial Intelligence be used?
Artificial Intelligence uses algorithms and mathematical models that allow data to be interpreted and decisions to be made in relation to a series of patterns and rules that are predetermined through machine learning.
An appropriate use of Artificial Intelligence allows obtaining benefits , its main uses being the following:
- Ensure the security of the company.
- Solve technological problems.
- Improve internal compliance.
The development of Artificial Intelligence adapted to each society is a complex process that requires experience in the field or, conversely , problems of various kinds will arise (see: legal, accounting, tax or labor).
Are there risks in Artificial Intelligence?
YES. For this reason, a company that decides to implement Artificial Intelligence must be properly advised, with some of the most relevant risks being the following:
- Breach of data protection.
- Cybercrime.
- Civil liability of artificial intelligence.
- Labor problems.
- Authorship, controversies in the field of Intellectual Property.
- (…).
Conclusions
Artificial Intelligence is one of the most relevant technological implications, both at present and in the future, so any company that plans to use it must have adequate advice , since there are risks that must be mitigated by professionals with experience in the sector.
