Founded in 2017 by Zac Prince and Flori Marquez, BlockFi was created to provide lending services to markets with limited access to simple financial products . BlockFi sets itself apart from other cryptocurrency service providers by pairing competitive rates with institutional-grade benefits. BlockFi is the only independent lender with institutional backing from investors including Valar Ventures, Galaxy Digital, Fidelity, Akuna Capital, SoFi, and Coinbase Ventures.